Marcelo
Pena Costa

– Creative director & Art director

I’m an NYC-based creative director, with a design background, working in the intersection of storytelling, brand/business strategy, and technology. For more than 20 years I've worked in ad agencies and creative studios for the best brands in the world and had the privilege to be with the brightest people out there, from all corners of the world while living in NYC, London, São Paulo and Brasília, where I grew up.

The entrepreneurial spirit is present in everything I set out to make, from launching a global product for an established brand to helping a disruptive startup go-to-market. Making things and pushing for breakthrough creative excellence is what always move me.

In my latest role, I ran Commercial Unit, a creative studio focused on visual branding projects for startups. We worked for a whole bunch of them and also for large companies like Colgate, Sotheby’s and Starbucks.

It's all about the people. If you have the right team in place, aligned with the same vision and purpose, you can achieve the impossible.

︎︎︎People who recognized my work include:

D&AD, Andy Awards, Cannes Lions, Mashable, Ad Age,
Small Agency Awards, Buzzfeed, The Atlantic, Vimeo Staff Picks, ESPN,
Creative Review, NHK Japan and Yahoo.

︎︎︎Select clients:

Fiat, Endeavor, Miami Ad School, Colgate,
Red Bull, Google, Vice Media, Sony, Unilever, and Nivea.