Bamberg
– $8 million in earned media and
cute pets up for adoption for a delicious pilsner
The concept was very simple: we sticked pets that were up for adoption on the labels of a Bamberg Brewery beer.
The campaign was so successful in generating tons of earned media for the brand that the company made the initiative a permanent product.
– with Rodrigo Lopes and Vanessa Carpanezi
The campaign was so successful in generating tons of earned media for the brand that the company made the initiative a permanent product.
– with Rodrigo Lopes and Vanessa Carpanezi
![](https://freight.cargo.site/t/original/i/1217bbc55517ffc65a44708d9329179a8455cf718f4e62bfa892562de82feddf/PR_logos.jpg)
![](https://freight.cargo.site/t/original/i/635cfdc545d07b92268019753aad0bbe637631adcac623f2cf5168c6ecdc07f2/CervejaSemDono_packshot.jpg)
![](https://freight.cargo.site/t/original/i/a2fcd4f6793bf4fdeab57cef22dccf84e4545485993a21f0c540e4becdaac39e/ezgif-5-5ca5d8f902.gif)
![](https://freight.cargo.site/t/original/i/8a36d0fc51e8e2ae3a0a4f54b78f51b6c2f1f4acdc832b3f91a2fc727d4fb7b5/ezgif-5-84f7b6a017.gif)
![](https://freight.cargo.site/t/original/i/52a99d42c50dcec26366ae8af019fc421a7e74fe8982c8373f7e4ac5ddb0ab93/SemDonoBeer_labels_2-02.png)
![](https://freight.cargo.site/t/original/i/2249eaf41002b65d8824027dc8bd432fc00c0446f4f6975df3efc01a154ed84e/SemDonoBeer_labels_1-01.png)
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