Bora Bike

– An app that rewarded bike
riders and represented Brazil in SXSW’16

How to get bike riders to hop on a bike in one of the least bike-friendly cities in the world, São Paulo?

This was the mission of Bora Bike, an app I co-founded and where I also responsible for creative and product aspects. We had 20,000 users competing to see who rode more and had the chance to win prizes from sponsoring companies. 

Bora Bike represented Brazil in SXSW’16 and was part of Facebook’s (Meta) acceleration program FbStart.

Hightlight being when I pitched to Steve Case, founding father of the internet and co-founder of AOL. One of the scariest yet rewarding moments of my professional life. 

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