Super City 

– How to get Jorge Paulo Lemann to tweet for one of the world’s leading entrepreneurship organizations

Endeavor in their own words is a leading global community of, by, and for high-impact entrepreneurs – High-Impact Entrepreneurs are those who dream bigger, scale faster, and pay it forward.

In 2014 Endeavor Brasil asked us at Señores to help launch their yearly entrepreneurship report, the first of its kind in Latam. 

We created SUPER CITY, a physical trump card that combined good design, gamification techniches and PR to spread the word, where each card contained data about Brazilian cities presented in the report. The game was seeded to high profile business influencers, such as 3G’s founder Jorge Paulo Lemann (ABInbev, KraftHeinz, Burger King), who were asked to tweet and amplify the message.

Our audience could then play an online version of the game generating network effects and taking the report to as many people as possible. 

We created an online game where people could challenge their friends after connecting to their favorite social network.

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